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Single Touch (OTC BB: SITO): Touching 2.5 Million New Subscribers in Mexico

Monday's new idea- Single Touch, was introduced at $2. We've been up as high as $2.40 (20% in four days), keeping my recent winning streak intact.

However, I suspect this particular win is going to win a lot bigger than a mere 20% in the early going. Today's post close news ought to stand the market on its ear. We're just on the forefront of a new frontier for this relative unknown. Between AT&T (NYSE: T), WalMart (NYSE: WMT), Sears (NASDAQ: SHLD), and a host of others, they are playing ball in the land of the giants, and we'll likely see money start to pour into their coffers.

First of all, you have to get the difference between voice and data for the cellular companies. Voice is talking. Data is everything else. Web browsing, SMS text messaging, ring tone downloading, emails, IMs- all of it is data transfer, and this company has several killer applications and the network to handle it.

Before we get to today's breakthrough news, consider the following. The voice side of the market for cellular is not today's growth driver. Over the past three years, wireless revenues have increased 18%. However, with the widespread use of Blackberries, iPhones, and a whole menu of the new smart phones, both data demand and revenue have increased 63% over the same time frame. 

So- how do you know if these guys are the real deal? Well, today's news should provide a pretty robust hint. You can look at the company they keep, and start thinking about the future.

Everyone knows the name Nextel. They were the pioneers in the walkie talkie type two way phones, perfectly suited for instant communication and open lines in the work environment. Their unique technology worked a lot like the way a taxi cab dispatcher communicates with his cabs.

Nextel became a world wide name, and was eventually acquired by Sprint. Nextel Mexico, a wireless company with 2.5 million subscribers, was not part of the Sprint acquisition.

Instead, Nextel Mexico is now a division of NII Holdings (NASDAQ: NIHD). NIHD has been sprinting of late itself- up from $14 to $17 in the last three trading days. NIHD, boasting 13,000 employees and $4.26 billion in revenue last year (up 29%), got all of Nextel's operations outside the US in the Western Hemisphere. They have cellular service in Mexico, Brazil, Argentina, Peru, Chile, and Canada.

As it turns out, Nextel Mexico has decided to use Single Touch systems to handle all of its Data Services. Starting in June, when any Nextel Mexico subscriber sends a text message, surfs the internet, or receives an email, the data will flow through SITO. And- of course, SITO will get paid for handling the data in a sector growing 63% annually.

And, Nextel Mexico plans to begin implementing the Abbreviated Dial Codes program in concert with what AT&T is doing with SITO in the United States.

The Nextel Mexico contract is huge for SITO, and once implemented will lead to multiple revenue streams as services are added over time. 2.5 million users right out of the gates.

Perhaps I should raise my price target of $5. It will be under consideration if we get more news like this. 

Here is the entire text of today's news:
 


Press Release Source: Single Touch Systems, Inc.

Single Touch Systems to Launch Data Services Platform for Nextel Mexico

SAN DIEGO, April 2 /PRNewswire-FirstCall/ -- Single Touch Systems, Inc., (OTC Bulletin Board: SITO - News) is pleased to announce the launch of its billing and data services platform with Nextel Mexico in June of 2009. Single Touch is a leading innovator in mobile commerce solutions and Nextel Mexico is one of North America's leading providers of fully integrated wireless communication services. Once deployed, Nextel Mexico will introduce the Single Touch Abbreviated Dial Code (ADC) platform as an added feature of Nextel Mexico.

An Abbreviated Dial Code enables consumers to easily use their mobile phones to connect to businesses by simply dialing a three to six digit alphanumeric number prefixed by the # or * key. Single Touch is the industry leader of Abbreviated Dial Codes in America with ongoing marketing programs active with Black Entertainment Television, #BET, and Sears, #SEARS.

Nextel Mexico, a division of NII Holdings Inc. (Nasdaq: NIHD - News), delivered $4.26 billion in total revenue and grew 29% in 2008.

"As the provider of billing and data and other services to Nextel Mexico, we are looking forward to implementing our data services as well as enhancing their current services through our advanced technologies," says Anthony Macaluso, Founder and CEO of Single Touch Systems, Inc. "We are currently in the process of installing the necessary equipment, as well as finalizing systems synchronization to launch commercial operations with Nextel Mexico."

Nextel Mexico, headquartered in Mexico City, currently offers a fully integrated wireless communications tool with digital cellular voice services, data services, wireless Internet access and Nextel Direct Connect and International Direct Connect, a digital two-way radio feature. The partnership with Single Touch will not only allow Nextel Mexico to attract new subscribers through enhanced product and service offerings, it will also allow them to serve established customers more effectively in existing markets.

About Single Touch Systems

Single Touch Systems, Inc. (SITO) provides wireless operators, consumer brands, and retailers with innovative mobile commerce delivery solutions. Single Touch enables consumers to easily use their mobile phones to connect to businesses by simply dialing a short branded phone number, or Abbreviated Dial Code (ADC). Single Touch's ADC platform can be customized to the needs of brands and retailers, and facilitate operator direct billing for all services. Abbreviated Dial Codes, Mobile Coupon Platform, Listen Live Now, and other programs position Single Touch as a leader in mobile commerce solutions linking wireless with on-line and brick and mortar business, and leveraging the paradigm shift in how people use their mobile devices. In doing so, Single Touch drives revenue for operators, retailers and brands and streamlines purchasing options for the end user.

For more information, please go to www.singletouch.net.

About Nextel de Mexico S.A.

Nextel de Mexico is one of the world's leading providers of fully integrated wireless communication services designed to meet the needs of business customers in selected international markets. Nextel Mexico is headquartered in Mexico City, having begun operations in the country in August of 1998.

Nextel Mexico has been recognized for their accomplishments in business and social responsibility. Nextel Mexico was ranked as a Top 10 Latin American Telecom Operator by Frecuencia magazine two years in a row. In addition, Nextel Mexico ranked as one of the Top 100 Multi-National Companies in Mexico by Expansion magazine and was recognized for the third consecutive year as a Socially Responsible Company by the Mexican Center for Philanthropy and AliaRSE (Alliance for Enterprise Social Responsibility) for their "Mucho Mas por los Ninos" (Much More for the Children) alliance with UNICEF.

Cities of operation include Mexico City (Federal District), Acapulco, Celaya, Irapuato, Salamanca, Chilpancingo, Cordoba, Cuautla, Cuernavaca, Guadalajara, Guanajuato, Lagos de Moreno, La Piedad, Leon, Monterrey, Morelia, Nuevo Laredo, Orizaba, Puebla, Queretaro, San Luis Potosi, San Juan de Rio, Tijuana, Tlaxcala, Toluca, and Veracruz. For more information, please visit www.nextelinternational.com

    Contact:

    Tom Hovasse
    Single Touch Systems, Inc.
    thovasse@singletouch.net
    760 438-0100
 

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